SINGH, Nripendra; AHUJA, Sunaina; NEDELEA, Alexandru - In: Revista de turism - studii si cercetari in turism / … 13 (2012) 13, pp. 14-20
The purpose is to distinguish the initiatives taken by the state authorities and Central authorities to promote tourism … in India. Gaps in the centralized promotional campaign, "Incredible India" are identified in this study. The methodology … be added to the centralized campaign, to give a holistic picture of India. The paper is unique as it is the first time …