[fre] Contract Theories and Franchising Franchising is an excellent field of application for contract theories. This paper aims at surveying the recent literature on franchise chains and contracts. It focuses on the choice of contractual terms (the « contractual design ») with an emphasis on...

[eng] In this paper, we compare two theories of contract: the transaction cost theory and the incomplete contract theory. Our starting point is to study what is common to the two theoretical frameworks, that is to say the incompleteness of contracting. We show that the source of incompleteness...