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~isPartOf:"Revue française de gestion : hommes et techniques"
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Revue française de gestion : hommes et techniques
The journal of brand management : an international journal
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Brand management ; Vol. 2
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Luxury marketing : a challenge for theory and practice
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Sustainable luxury : managing social and environmental performance in iconic brands
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Réinventer la marque?
Kapferer, Jean-Noël
- In:
Revue française de gestion : hommes et techniques
29
(
2003
)
145
,
pp. 119-130
Persistent link: https://www.econbiz.de/10001979841
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2
Ont contribué à ce numéro - France : Pourquoi penser marque ?
Kapferer, Jean-Noël
- In:
Revue française de gestion : hommes et techniques
(
2011
)
218
,
pp. 13-27
Persistent link: https://www.econbiz.de/10009833678
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3
Quelle stratégie pour la marque France, demain ?
Kapferer, Jean-Noël
- In:
Revue française de gestion : hommes et techniques
(
2011
)
218
,
pp. 139-155
Persistent link: https://www.econbiz.de/10009833686
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