The purpose of this paper is to show peculiarities of traditional and experiential marketing and describe why experiential marketing is better way to understand consumer behaviour. Comparative analysis shows the main characteristics of traditional and experiential marketing. Traditional...

The Common Foreign and Security Policy is the newest and, certainly, the most ambitious project pertaining to the European construction. Following the integration theory, tackled by many authors 1, the political union is considered to be the final stage of the integration process. Along the...