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~isPartOf:"Rotterdam Institute for Business Economic Studies"
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ERIM Report Series Research in Management
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Status quo of database marketing in the Dutch fast moving consumer goods industry
Verhoef, Peter C.
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Hoekstra, Janita Cornelia
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1998
Persistent link: https://www.econbiz.de/10000990712
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The effectiveness of direct response radio commercials
Verhoef, Peter C.
;
Hoekstra, Janita Cornelia
;
Aalst, …
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1998
Persistent link: https://www.econbiz.de/10000990719
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Teleshoppen in de levensmiddelensector
Verhoef, Peter C.
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Sloot, Laurens M.
;
Hoekstra, Janita …
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1997
Persistent link: https://www.econbiz.de/10000959627
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