Setting the scene -- Relationships and relationship building -- Mediated relationships -- The PRP/PRP relationship -- The PRP/client relationship -- The PRP/journalist relationship -- The organization-public relationship (OPR) -- Conclusions, observations and key principles in building relationships

1. What is public relations, where is public relations? -- 2. Agents of social change and the dispersal of ideas -- 3. "No protest zone" : public relations and the management of activism -- 4. Worlds collide : public relations, activism and late modernity -- 5. New social realities : grassroots...