"This book provides a guide on how to execute strategic pricing to excel in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners. The secret lies in crafting innovative price models that reward joint value creation in...

1. Introduction2. Business Ecology3. Business Models4. Price Models5. Innovative Price Models and Digitisation6. Case Study: Re-Shaping the Taxi Industry7. Case Study: Exploiting and Coping with "Free" in Extended Digital Platforms8. Conclusion and Discussion