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The case for product placement
Karniouchina, Ekaterina V.
;
Uslay, Can
;
Erenburg, Grigori
- In:
Rutgers business review
1
(
2016
)
1
,
pp. 77-83
Persistent link: https://www.econbiz.de/10011753082
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(When) can social media buzz data replace traditional surveys for sales forecasting?
Shi, Yuying
;
Karniouchina, Ekaterina V.
;
Uslay, Can
- In:
Rutgers business review
5
(
2020
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10012390035
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