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Conjoint measurement : methods and applications
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Fundamentals of marketing research ; Vol. 2
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Gabler Edition Wissenschaft
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The handbook of marketing research : uses, misuses, and future advances
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Foundations and trends in marketing : FTMKT
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Fundamentals of marketing research
Malhotra, Naresh K.
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contributor
)
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2007
Persistent link: https://www.econbiz.de/10003445665
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2
Marketing theory
Maclaran, Pauline
(
contributor
)
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2008
Persistent link: https://www.econbiz.de/10003534831
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3
The development of marketing theory and its philosophical underpinnings
Maclaran, Pauline
(
contributor
)
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2008
Persistent link: https://www.econbiz.de/10003605073
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4
New directions in consumer research
Hewer, Paul
(
ed.
);
Hamilton, Kathy
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011378926
Saved in:
5
Critical marketing studies
Tadajewski, Mark
(
contributor
)
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2009
Persistent link: https://www.econbiz.de/10003775430
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6
Brand management
Dall'Olmo Riley, Francesca
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003838866
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7
Brand management ; Vol. 1
Dall'Olmo Riley, Francesca
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003911644
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8
Brand management ; Vol. 2
Dall'Olmo Riley, Francesca
(
contributor
)
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2010
Persistent link: https://www.econbiz.de/10003911646
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9
Brand management ; Vol. 3
Dall'Olmo Riley, Francesca
(
contributor
)
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2010
Persistent link: https://www.econbiz.de/10003911648
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10
Brand management ; Vol. 4
Dall'Olmo Riley, Francesca
(
contributor
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2010
Persistent link: https://www.econbiz.de/10003911650
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