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Integrated choice and latent variable (ICLV) models represent a promising new class of models which merge classic choice models with the structural equation approach (SEM) for latent variables. Despite their conceptual appeal, to date applications of ICLV models in marketing are still rare. The...
Persistent link: https://www.econbiz.de/10005489959
Traditional choice models assume that observable behavior results from an unspecified evaluation process of the observed individual. When it comes to the revelation of this process mere choice models rapidly meet their boundaries, as psychological factors (e.g., consumers’ perception or...
Persistent link: https://www.econbiz.de/10005489967
In times of increasing oil prices and a weak dollar, European companies that focus their business on the US market may find themselves in a weak position. While many businesses can hedge this kind of risk by relocating production to the US, or employing financial remedies, these strategies may...
Persistent link: https://www.econbiz.de/10005677985
Dieser Beitrag setzt sich mit der Leistungsfähigkeit von Strukturgleichungsmodellen bei der Validitätsprüfung von Messmodellen für hypothetische Konstrukte auseinander und geht auf ausgewählte Problembereiche bei der gängigen Anwendung dieser Methodik für die Skalenkonstruktion ein....
Persistent link: https://www.econbiz.de/10005652722
Many researchers seem to be unsure about how to specify formative measurement models in software programs like LISREL or AMOS and to establish identification of the corresponding structural equation model. In order to make identification easier, a new, mainly graphically oriented approach is...
Persistent link: https://www.econbiz.de/10005652735
Comparing groups with respect to hypothetical constructs requires that the measurement models are equal across groups. Otherwise conclusions drawn from the observed indicators regarding differences at the latent level (mean differences, differences in the structural relations) might be severly...
Persistent link: https://www.econbiz.de/10005652757
After years of stagnancy, PLS path modeling has recently attracted renewed interest from applied researchers in marketing. At the same time, the availability of software alternatives to Lohmöller’s LVPLS package has considerably increased (PLS-Graph, PLS-GUI, SPAD-PLS, SmartPLS). To help the...
Persistent link: https://www.econbiz.de/10005677941