This paper studies the effect of firm and country reputation on exports when buyers cannot observe quality prior to purchase. Firm-level demand is determined by expected quality, which is driven by the dynamics of consumer learning through experience and the country of origin’s reputation for...

In June 2001, seven countries1 of South East Europe (SEE) agreed to conclude bilateral Free Trade Agreements (FTAs) in order to develop their mutual trade and promote economic integration in the region. This approach implied the signature of 21 agreements, of which 5 already existed. The 21 FTAs...