The main purpose of this paper is to highlight the new opportunities that the <i>Viable Systems Approach (VSA)</i> can provide for observing complex service systems and explaining social phenomena through general schemes of interpretation. At the same time, it explores methodological links with the...</i>

The aim of this contribution is to discuss the evolution of marketing, arguing whether it is accomplishing a paradigm change. Starting from previous definitions of paradigm, we adopt the viable systems approach (<i><sc>v</sc>S<sc>a</sc></i>) as a general interpretation key useful for interpreting the evolution of...

In a fast-changing environment, organizations face conditions of growing complexity that challenge decision-making and innovation activities, highlighting an increasing need to develop dynamic capabilities. In this scenario, our focus is on service science's recent call for "T-shaped...