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Interview with Frédéric Longué...
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Examining the influence of brand-based value congruity : do the values of the International Olympic Committee really matter?
Lorgnier, Nicolas G. A.
;
Chanavat, Nicolas
;
Su, Che-Jen
; …
- In:
Service business
14
(
2020
)
1
,
pp. 73-99
Persistent link: https://www.econbiz.de/10012172761
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