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The internationalization of soft-services : entry modes and main determinants in the Spanish hotel industry /José Pla-Barber; Fidel León-Darder; Cristina Villar
Pla-Barber, José; León-Darder, Fidel; Villar, Cristina - In: Service business 5 (2011) 2, pp. 139-154
Persistent link: https://www.econbiz.de/10010004612
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The internationalization of soft-services : entry modes and main determinants in the Spanish hotel industry /José Pla-Barber; Fidel León-Darder; Cristina Villar
Pla-Barber, José; León-Darder, Fidel; Villar, Cristina - In: Service business 5 (2011) 2, pp. 139-154
Persistent link: https://www.econbiz.de/10009535243