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~isPartOf:"Services marketing quarterly"
~person:"Bernacchi, Michael"
~person:"Bosma, Maarten"
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Bernacchi, Michael
Bosma, Maarten
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Services marketing quarterly
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ECONIS (ZBW)
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Marketing services globally : a fourfold typology
Kesavan, Ram
;
Mascarenhas, Oswald
;
Bernacchi, Michael
; …
- In:
Services marketing quarterly
35
(
2014
)
3
,
pp. 187-205
Persistent link: https://www.econbiz.de/10010401584
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A framework to improve the digital customer experience in complex services
Kandil, Omnia
;
Dessart, Laurence
;
Standaert, Willem
; …
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 25–54
Persistent link: https://www.econbiz.de/10014513537
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