In this paper we analyzed an online community based on a mailing list that was created as an internal marketing tool for launching a new network service. We focused on the change in communication over time among dispersed Sales representatives and the employees in a centralized Service...

We investigated how sales representatives (Salespeople) and members of a service business development department (the Service Dept.) communicated within an informal online community, particularly in relation to their use of other informal and formal communication channels. We found that while...

In Schumpeterian terms, entrepreneurship is a force of creative destruction, and entrepreneurs are risk-takers who pioneer an innovation - typically a technological innovation but also possibly an organizational innovation. Such entrepreneurs are often true-believers in the innovation, and...