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~isPartOf:"Small Business Economics"
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Small Business Economics
Qualitative Market Research: An International Journal
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of marketing management : MM
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Marketing Intelligence & Planning
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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Qualitative market research : an international journal
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Journal of Consumer Marketing
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Improving Marketing Communication & Innovation Strategies in the Small Business Context.
Wright, Len Tiu
;
Nancarrow, Clive
- In:
Small Business Economics
16
(
2001
)
2
,
pp. 113-23
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