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Purpose: Based on a review of previous literature that revealed a gap in the measurement of corporate social responsibility (CSR) from a customer perspective. The purpose of this study is to propose a multi-dimensional scale to measure customer perceptions of CSR. Design/methodology/approach:...
Persistent link: https://www.econbiz.de/10012080378
Purpose: The purpose of this study explores the effects that media coverage of corporate social responsibility (CSR) news related to primary stakeholders (e.g. customers, employees and investors) and secondary stakeholders (e.g. community) have on the market value of companies, measured as the...
Persistent link: https://www.econbiz.de/10012080380