Purpose: The purpose of this paper is to investigate attitude of Indian consumers towards sustainable living. For the same, the construct of sustainable living is defined and its dimensions are explored. Then, consumers are segmented based on dimensions and profiles of identified segments are...

Purpose – With growing consumerism in the country, Indians need to behave in a socially responsible manner for its sustainable development. This study sets out to explore the extent of the relationship between the demography and socially responsible behaviour of Indian consumers....

Purpose – To create a sustainable environment, the aim of this study is to explore and identify the components of environmental attitude that can drive the specific ecological behaviour of Indian consumers. Further, it defines environmental attitude components as moderators and investigates...

Purpose – With growing consumerism in the country, Indians need to behave in a socially responsible manner for its sustainable development. This study sets out to explore the extent of the relationship between the demography and socially responsible behaviour of Indian consumers....