Purpose: Corporate social responsibility (CSR) is a new trend that has swept the world of business by storm. With globalization proceeding unabated and CSR acquiring global interest and resonance, examining how companies can make adaptations to their CSR in an international context becomes a...

Purpose: Anchored in institutional theory and sense-making theory, the purpose of this paper is to explore the implementation of corporate social responsibility (CSR) at the multinational corporations (MNC) subsidiary level in a developing country context. Design/methodology/approach: This...