Within the long line of inquiry on demand for sport, one area that has gone relatively unexamined is that of domestic migration. In this research, the relationship between population migration and team loyalty is explored. Copyright (c) 2010 by the Southwestern Social Science Association.

This article tests the presence of demand-driven discrimination attributable to foreign-born players in Major League Baseball (MLB). We quantify the change in demand at MLB games given the number of foreign players on an MLB team. We further measure how matching market population demographics...