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~isPartOf:"Social and environmental issues in advertising"
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Social and environmental issues in advertising
International journal of advertising : the review of marketing communications
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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Psychology & marketing
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Journal of retailing and consumer services
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European Journal of Marketing
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Marketing letters : a journal of research in marketing
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The journal of consumer marketing
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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Enhancing knowledge development in marketing ; Vol. 21
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International Journal of Consumer Studies
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International Marketing Review
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International journal of electronic marketing and retailing : IJEMR
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Journal of promotion management : innovations in planning and applied research
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Strong brands, strong relationships
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Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki
;
Kim, Yeonshin
;
Baek, Tae Hyun
- In:
Social and environmental issues in advertising
,
(pp. 93-105)
.
2017
Persistent link: https://www.econbiz.de/10011591385
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