Al Abdulrazak, Rula M.; Gbadamosi, Ayantunji - In: Society and Business Review 12 (2017) 3, pp. 320-339
Purpose Over the years, a considerable depth of research has established the link between trust, commitment and relationship marketing and its relevance to consumers’ brand preferences. Nonetheless, there is a dearth of research on how they are linked to religiosity. Accordingly, this paper...