Rashid, Muhammad Amir; Kalyar, Masood Nawaz; Shafique, Imran - In: South Asian Journal of Business Studies 9 (2020) 2, pp. 215-234
Purpose: This research aims to investigate the contingent effect of entrepreneurial orientation (EO) and strategic decision responsiveness (SDR) on the link of market orientation (MO) and performance of women-owned small and medium-sized enterprises (WSMEs). Design/methodology/approach: Data...