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Examining celebrity expertise and advertising effectiveness in India
Aggarwal-Gupta, Meenakshi; Dang, Priya Jha - In: South Asian journal of management : SAJM 16 (2009) 2, pp. 61-75
Persistent link: https://www.econbiz.de/10009892122
Cover Image
Examining celebrity expertise and advertising effectiveness in India
Aggarwal-Gupta, Meenakshi; Dang, Priya Jha - In: South Asian journal of management : SAJM 16 (2009) 2, pp. 61-75
Persistent link: https://www.econbiz.de/10003903106
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Job crafting : a critical review
Dash, Sanket; Vohra, Neharika - In: South Asian journal of management : SAJM 27 (2020) 1, pp. 122-149
Persistent link: https://www.econbiz.de/10012427539