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An eight equation partially-recursive econometric model is specified to indicate the effects of catfish advertising on product awareness, beliefs, attitude and consumption. Results indicate that the ad campaign in its first year (i) increased consumer's awareness on farm-raised catfish 15...
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or cured and stored for later sale. The optimum marketing decision, based on expected net revenue, is dependent on yield … and prices and their variability, and on costs of storage. A marketing strategy is developed using Target MOTAD and data …
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, and financial risks is presented. Production and marketing strategies for corn and soybeans in Georgia and Illinois are …
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