Marketing has been increasing its focus on the role of the five human senses in consumer behaviour, since research under the experiential paradigm has pointed to multisensory stimuli as intensifiers of consumers’ experiences, such as tourist experiences. Whereas previous studies in tourism...

Coastal regions involve a set of interactions between tourists and residents, which implies that management and marketing strategies should take into account both stakeholders. Indeed, one of the greatest challenges of destination management organizations is to understand that they serve not...