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~type_genre:"Case study"
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Sport management review
Harvard business review : HBR
73
Harvard-Business-Manager : das Wissen der Besten
48
Global business and organizational excellence : a review of research & best practices
37
Journal of business case studies
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Academy of Management journal : AMJ
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California management review
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Enterprise & society : the international journal of business history
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ECONIS (ZBW)
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1
If you build it, will they come? : a case study of digital spaces and brand in the National Basketball Association
Pfahl, Michael E.
;
Kreutzer, Andrew
;
Maleski, Mike
; …
- In:
Sport management review
15
(
2012
)
4
,
pp. 518-537
Persistent link: https://www.econbiz.de/10009628060
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2
Core values brand building in sport : stakeholder attitudes towards intercollegiate athlethics and university brand congruency
Hutchinson, Michael
;
Bennett, Gregg
- In:
Sport management review
15
(
2012
)
4
,
pp. 434-447
Persistent link: https://www.econbiz.de/10009628076
Saved in:
3
Legal battles for sponsorship exclusivity : the cases of the World Cup and NASCAR
Cobbs, Joe
- In:
Sport management review
14
(
2011
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10009315487
Saved in:
4
Major League Baseball and the Dominican Republic : what is in the best interest of the players?
Bouchet, Adrien
;
Troilo, Michael
;
Peachey, Jon Welty
- In:
Sport management review
16
(
2013
)
2
,
pp. 236-250
Persistent link: https://www.econbiz.de/10009757779
Saved in:
5
When professional athlethes change sports : sport development, sanctity of contract, and restraint of trade in the NRL
Fairley, Sheranne
;
Snyder, Kevin
;
Kellett, Pamm
;
Hill, Brad
- In:
Sport management review
16
(
2013
)
1
,
pp. 111-119
Persistent link: https://www.econbiz.de/10009700213
Saved in:
6
Investigating the role of corporate credibility in corporate social marketing : a case study of environmental initiatives by professional sport organizations
Inoue, Yuhei
;
Kent, Aubrey
- In:
Sport management review
15
(
2012
)
3
,
pp. 330-344
Persistent link: https://www.econbiz.de/10009564436
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