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Developmental processes and motivations for linkages in cross-sectoral sport clusters
Gerke, Anna; Babiak, Kathy; Dickson, Geoff; Desbordes, … - In: Sport management review 21 (2018) 2, pp. 133-146
Persistent link: https://www.econbiz.de/10011866639
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Sponsors' CSR strategies in sport : a sensemaking approach of corporations established in France
Djaballah, Mathieu; Hautbois, Christopher; Desbordes, Michel - In: Sport management review 20 (2017) 2, pp. 211-225
Persistent link: https://www.econbiz.de/10011697691
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How can country-of-origin image be leveraged to create global sporting goods brands?
Gerke, Anna; Chanavat, Nicolas; Benson-Rea, Maureen - In: Sport management review 17 (2014) 2, pp. 174-189
Persistent link: https://www.econbiz.de/10010382560
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Measurement and segmentation of sport fans using brand association networks : application to Union of European Football Associations (UEFA) Champions League (UCL)
Bouzdine-Chameeva, Tatiana; Ferrand, Alain; … - In: Sport management review 18 (2015) 3, pp. 407-420
Persistent link: https://www.econbiz.de/10011381876