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Sport management review
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2007 Business & Economics Society International Conference ; Vol. 1
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Lingering effects of sponsor transgression against a national fan base : the importance of respect in relationship management
Desmarais, Fabrice
;
Boobyer, Kayleigh
;
Bruce, Toni
- In:
Sport management review
24
(
2021
)
4
,
pp. 642-672
Persistent link: https://www.econbiz.de/10013327269
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The force of the national rhetorical arena : voices in tune against a disrespectful foreign sponsor
Desmarais, Fabrice
;
Wallace, Catherine
- In:
Sport management review
21
(
2018
)
4
,
pp. 443-458
Persistent link: https://www.econbiz.de/10011911370
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