This book presents selected contributions to the International Scientific-Practical Conference 2022 (ISCP 2022) organized by East European University (Georgia) and E-Commerce Institute (Germany). It discusses the possibilities of digital management under current conditions, highlights recent...

This book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2023) held from July 20 to 23, 2023, in Seoul, Korea. It presents cutting-edge research in the marketing field, showcases how the...

Chapter 1: The Significance of Wellness and Its Presence in the Life of the Romanian Young Generation -- Chapter 2: Systemic risk causality among economic sectors -- Chapter 3: Destination management as determinant of tourist attractiveness -- Chapter 4: Mapping the performance of smart cities...

Negative WOM for Liking Brands vs Positive WOM for Disliking Brands: Differences in Length and Content of WOM -- The impact of 3D digital content on consumer satisfaction with brand experiences -- Love Me, Love Me Not: The Counterintuitive Relationships in Social Networking Sites.

This proceedings volume presents new methods and applications in Operational Research and Management Science with a special focus on Business Analytics. Featuring selected contributions from the XIV Balkan Conference on Operational Research held in Thessaloniki, Greece in 2020 (BALCOR 2020), it...

The wellbeing enterprise for sustainability: Theory, Tenets, Testing -- The interconnections between digital servitization and sustainability: Current trends and future research directions -- Lean digital culture as an enabler of corporate sustainability performance: The mediating role of...

Chapter 1: Digital Transformation in Business and in Education -- Chapter 2: The New Normal of Markets -- Chapter 3: Entrepreneurship -- Chapter 4: Entrepreneurial Marketing -- Chapter 5: Islamic Business Curricula -- Chapter 6: Ethics and Crises -- Chapter 7: Post Covid logistics -- Chapter 8:...

This book presents selected contributions to the International Scientific-Practical Conference 2023 (ISCP 2023) organized by East European University (Georgia), E-Commerce Institute (Germany) and Adelphi University (USA). It discusses the challenges and opportunities of digital transformation in...

This book presents select contributions of the International Scientific-Practical Conference 2021 (ISCP 2021) organized by East European University (Georgia) and Fresenius University of Applied Sciences (Germany). It discusses the challenges of digital transformation during and after the...

This book presents selected contributions from the Fourth International Scientific-Practical Conference (ISPC 2024), held on October 10-11, 2024, organized by IU International University, East European University, Adelphi University, and the E-Commerce Institute, with contributions from Asia,...