Marketingmaßnahmen -- Auf die richtige Balance kommt es an: Image- vs. Performance-Marketing -- Exkurs I: Was passiert beim Abschalten … Balance zwischen Image- und Performance-Marketing? - Wie geht man das strategische Datenmanagement und andere organisatorische …

Customer Experience, Anwendung disruptiver Management-, Marketing- und Vertriebsansätze, die Schaffung eines agilen und … Digital Business Institute und Professor mit den Lehr- und Forschungsschwerpunkten digitales Management und digitales …

innovation trends in various marketing- and management-related fields. Authors critically investigate, amongst others, the …

Minh City, Vietnam -- Management: Conceptualizing the Assimilation and Risk of Online Social Media in Saudi Arabia -- The … a Leverage for Non-Native English Scholars' Career -- Healthcare Project Management Model Approach -- SMEs: Changes in … management in various geographic regions, it addresses a range of current topics, such as human resources, management, SMEs and …

Dipl-.Kfm. Dr. rer. pol. Andreas Frodl ist Wirtschaftswissenschaftler, Autor zahlreicher Fachbücher für das Management von …

Extension of UTAUT -- Chapter 16: Internet of Things (IoT) in Agriculture Supply Chain Management: A Developing Country … Referee to Promote a Product? Act like a Celebrity in Emerging Market -- Section : Management and International Business … Recruitment and Selection in the Internet Financial Industry in China -- Chapter 27: Advances in Talent Management Research: A …

Relations Management - A Specific Form of Interaction Between Business and State in the Republic of Moldova -- Chapter 14 …’ Comment Letters -- Chapter 18. The Effect of Performance Accountability Reporting on Public Trust for NPOS in Qatar -- Chapter …