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Pie-Sharing zwischen Entwicklungspartnern : Auswirkungen der Ertragsaufteilung auf die Größe des Wertschöpfungskuchens
Wölfel, Joachim - 2019
Pie-Expansion, Pie-Sharing und Opportunismus -- Automobilhersteller, Abnehmer und Lieferanten -- Lieferanten-Abnehmer Entwicklungspartnerschaften -- Lieferantenbewertung und -auswahl -- Lieferantenentwicklung und -integration
Persistent link: https://www.econbiz.de/10012402473
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User Innovation Barriers’ Impact on User-Developed Products : An Empirical Investigation on User Innovation Processes
Pieper, Thorsten - 2019
Identification of barriers in the user innovation process -- Criteria for distinction of barriers and resource …Thorsten Pieper explores the impact of innovation barriers along the user innovation process, in particular whether … “open innovation” research field and reveals insights from innovating users in “collaborative workspaces”. The results prove …
Persistent link: https://www.econbiz.de/10012398576
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Essays on congruence theory in marketing : Special focus on digital products and webstores
Rollin, Robér - 2022
Digital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, texts, and music that can be bought, downloaded, or streamed via various web stores. Their consumption primarily fulfills hedonic needs. Before purchasing, a consumer's...
Persistent link: https://www.econbiz.de/10013386107