Chapter1. Exploring Customer Engagement and Sharing Behavior in Social Media Brand Communities: Curvilinear Effects and the Moderating Roles of Perceived Innovativeness and Perceived Interactivity -- Chapter2. Between a Banker and a Barbie: The Illusions of Social Media -- Chapter3. A...

Chapter 1. Special Session: Super Sonic Logos: The Power of Audio Branding: An Abstract -- Chapter 2. An Apology is More Than Just Saying “Sorry”: Framing Effects in Online Service Recoveries: An Abstract -- Chapter 3. Differences in CSR Authenticity Evaluation Between Cultures: Lessons...

The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements....

Chapter1. Applying Evolutionary Psychology in Navigating the Standardization/Adaptation Debate in International Advertising -- Chapter2. Truth, Half-Truth or Little White Lie? Exploring Public Sentiment toward Advertising through Cartoon Analysis -- Chapter3. The Impact of Culture on Humorous...