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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World

Adeola, Ogechi (ed.); Hinson, Robert (ed.); … - 2022

1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2 …. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging … Economy -- 3. Integration of Augmented Reality (AR) and Virtual Reality (VR) as Marketing Communications Channels in the …

Persistent link: https://www.econbiz.de/10013203503

Diversity of Capitalism in Central and Eastern Europe : Dependent Economies and Monetary Regimes

Magnin, Eric; Nenovski, Nikolaj - 2022

Chapter 1: Introduction -- Part I: Theoretical Foundations -- Chapter 2: Varieties or Diversity of Capitalism? -- Chapter 3: Dependent Capitalism -- Chapter 4: Dependent Monetary Regime -- Part II: Empirical And Historical Perspectives -- Chapter 5: Dependent Capitalism in Central and Eastern...

Persistent link: https://www.econbiz.de/10013284768

Corporate Restructuring and Governance in Transition Economies

Iwasaki, Ichirō (ed.) - 2007

This book analyzes and assesses corporate restructuring and governance in transition countries focusing on the Czech Republic, Hungary, and Russia. Using original material and publications in local languages, the book addresses the core issues for these countries in transformation into...

Persistent link: https://www.econbiz.de/10011612420

Financial Sustainability of Pension Systems : Empirical Evidence from Central and Eastern European Countries

Jimon, Stefania Amalia; Dumiter, Florin Cornel; Baltes, … - 2021 - 1st ed. 2021.

Chapter 1. Introduction -- Chapter 2. Overview of Pension Systems -- Chapter 3. Socio-Economic and Medical Approaches to Pensions Systems -- Chapter 4. Modeling the Impact of Socio-Economic and Medical Characteristics on Public Pension Systems in Central and Eastern European Countries -- Chapter...

Persistent link: https://www.econbiz.de/10012519943

Resilience and the EU's Eastern Neighbourhood Countries : From Theoretical Concepts to a Normative Agenda

Rouet, Gilles (ed.); Pascariu, Gabriela Carmen (ed.) - 2019 - 1st ed. 2019

Part I: The EU’s Eastern Neighbourhood Context -- 1. Introduction: Resilience and the Eastern Partnership—What Relevance for Policies?- Gabriela Carmen Pascariu and Gilles Rouet -- 2. Increasingly Geopolitical: EU’s Eastern Neighbourhood in the Age of Multiple Crises- Cristian Nitoiu --...

Persistent link: https://www.econbiz.de/10012399007

Tourism Development in Post-Soviet Nations : From Communism to Capitalism

Slocum, Susan L. (ed.); Klitsounova, Valeria (ed.) - 2020 - 1st ed. 2020.

Former communist countries face unique issues in developing and marketing tourism businesses, communities, and …

Persistent link: https://www.econbiz.de/10012399162

Beyond Market Assumptions: Oil Price as a Global Institution

Belyi, Andrei V. (ed.) - 2020

Institutional Theory and Oil Prices: Ceci est ne pas un Marché -- The Oil Price and Resource-Society Interaction -- Oil, between monopolies and free market -- Is OPEC dead? Oil Exporters, the Paris Agreement and the Transition to a Post-Carbon World -- Petroleum Conspiracies: How Russian...

Persistent link: https://www.econbiz.de/10012399289

Economic and Financial Challenges for Balkan and Eastern European Countries : Proceedings of the 10th International Conference on the Economies of the Balkan and Eastern European Countries in the Changing World (EBEEC) in Warsaw, Poland 2018

Janowicz-Lomott, Marietta (ed.); Łyskawa, Krzysztof (ed.); … - 2020 - 1st ed. 2020.

, healthcare, agriculture, labor and energy markets, innovation, management and marketing. In addition, the authors discuss policy …

Persistent link: https://www.econbiz.de/10012399369

Fiscal Decentralization Reforms : The Impact on the Efficiency of Local Governments in Central and Eastern Europe

Plaček, Michal; Ochrana, František; Půček, Milan Jan; … - 2020 - 1st ed. 2020.

Fiscal Decentralization Reforms and Local Government Efficiency: An Introduction -- Fiscal Decentralization in Bulgaria -- Fiscal Decentralization in the Czech Republic -- The Fiscal Decentralization in Hungary -- The Fiscal Decentralization in Poland -- The Fiscal Decentralization in Romania --...

Persistent link: https://www.econbiz.de/10012399453

Global, Regional and Local Perspectives on the Economies of Southeastern Europe : Proceedings of the 11th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC) in Bucharest, Romania, 2019

Horobet, Alexandra (ed.); Belascu, Lucian (ed.); … - International Conference "Economies of the Balkan and … - 2021

This book includes papers presented at the 11th International Conference “Economies of the Balkan and Eastern European Countries” (EBEEC), held in Bucharest, Romania, in May 2019. It sheds new light on the micro- and macroeconomic developments in the Eastern European and Balkan countries,...

Persistent link: https://www.econbiz.de/10012400002