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Media Management : Strategy, Business Models and Case Studies

Wirtz, Bernd W. - 2020 - 2nd ed. 2020.

the Internet market -- International media management -- Integrated media conglomerates and cross-media -- Case Studies. …

Persistent link: https://www.econbiz.de/10012399749

Medienökonomie : Print, Fernsehen und Multimedia

Beck, Hanno - 2022 - 4. Auflage

1 Ökonomische Konzepte -- 2 Printmedien -- 3 Audiovisuelle Medien -- 4 Internet und Multimedia-Anwendungen. … ökonomischen Zwängen unterliegen sie? Wie funktionieren Printmedien, Radio, Fernsehen und Internet-Plattformen, welche ökonomischen … Internet-Unternehmen wie Google oder Facebook und deren Rolle in der Medienbranche. Der Autor Professor Dr. Hanno Beck ist …

Persistent link: https://www.econbiz.de/10013406939

Digitalization Across Organizational Levels : New Frontiers for Information Systems Research

Dibbern, Jens (ed.); Förderer, Jens (ed.); Kude, Thomas (ed.) - 2022

Part 1. Introduction -- Chapter 1. Studying Digitalization Across Levels: An Overview and Introduction -- Part 2. Outsourcing and Multi-party Projects: Reflections and Experiences -- Chapter 2. The Early History of It Outsourcing – a Personal Reflection -- Chapter 3. How to Ensure Collective...

Persistent link: https://www.econbiz.de/10013386133

Digital Business Transformation : Organizing, Managing and Controlling in the Information Age

Agrifoglio, Rocco (ed.); Lamboglia, Rita (ed.); … - 2020 - 1st ed. 2020.

Organizational Capabilities for Social Media Management: How Restaurant Managers Approach to the Digital Ecosystem -- Artificial Intelligence and Ethics in Portfolio Management -- Putting Decision Mining Into Context: A Literature Study -- Cloud Sourcing and Paradigm Shift in IT Governance:...

Persistent link: https://www.econbiz.de/10012399744

Digital Economy and New Value Creation : 15th International Conference on Business Excellence, ICBE 2021, Bucharest, Romania, March 18-19, 2021

Busu, Mihail (ed.) - International Conference on Business Excellence <15., … - 2022

This book constitutes a selection of the best papers from the 15th International Conference on Business Excellence, Digital Economy and New Value Creation, ICBE 2021, held in Bucharest, Romania, in March 2021. This book is a collection of research findings and perspectives related to the digital...

Persistent link: https://www.econbiz.de/10013349720

New Patterns of Power and Profit : A Strategist's Guide to Competitive Advantage in the Age of Digital Transformation

Clemons, Eric K. - 2019

How did Capital One and Uber implement nearly identical business models, focusing on customers that are most profitable to serve? Why are Google and Amazon so valuable to us? Why are Google, Apple, Microsoft, and Amazon so difficult for competitors to displace? And why can Google charge almost...

Persistent link: https://www.econbiz.de/10012396007

Digitalisierung : Bildung, Technik, Innovation

Wittpahl, Volker (ed.) - 2017

Seit Jahren wird unser Alltag geprägt von zunehmender Automation und Vernetzung, die Digitalisierung genannt wird. Sensoren erfassen immer mehr unterschiedliche Daten und werden von intelligenten Algorithmen zunehmend präzisier analysiert. Dies führt nicht nur zu einem anderen Verhältnis im...

Persistent link: https://www.econbiz.de/10011684601

Brand Evolution : moderne Markenführung im digitalen Zeitalter

Hassenstein, Katrin; Kirchenbauer, Alena - 2022 - 3., vollständig überarbeitete und erweiterte Auflage

Grundlagen der Markenführung -- Strategische Markenführung und Markenkommunikation im Internet -- Spezifische … Instrumente der Markenführung im Internet. …Dieses Buch präsentiert die wesentlichen Aspekte der Markenführung im Internet. Wissenschaftler*innen stellen die …

Persistent link: https://www.econbiz.de/10013327921

Emerging ICT Policies and Regulations : Roadmap to Digital Economies

Sridhar, Varadharajan - 2019 - 1st ed. 2019

is telecom different from the Internet? -- Spectrum Regulation: Case of V-Band -- Intellectual Property or Creative … Commons? -- Who governs the Internet? -- What are the nuances of Net Neutrality? -- Quality of Service: Why is it challenging … collected by the Internet and telecom firms? -- Regulation of Machine Intelligence: Is it a reality? …

Persistent link: https://www.econbiz.de/10012398891

Information and communication technologies in tourism 2020 : proceedings of the international conference in Surrey, United Kingdom, January 08–10, 2020

Neidhardt, Julia (ed.); Wörndl, Wolfgang (ed.) - 2020

Gathering the outcomes of the 27th annual international eTourism conference ENTER2020, this book presents new research, innovative systems and industry case studies on the application of Information and Communication Technologies (ICT) in travel and tourism. It shares the latest findings...

Persistent link: https://www.econbiz.de/10012399100