Bryson, John R.; Sundbo, Jon; Fuglsang, Lars; Daniels, … - 2020 - 1st ed. 2020.
. Service Personnel and their Management -- 7. Process and Product Innovation in Service Businesses -- 8. Customer First … Services -- 12. Servitization and Manufacturing Companies -- 13. Measuring Company Performance and Customer Satisfaction -- 14 … and process innovation marketing, customers and service experiences internationalization of service businesses the ongoing …