Bryson, John R.; Sundbo, Jon; Fuglsang, Lars; Daniels, … - 2020 - 1st ed. 2020.
: Understanding Customers -- 9. Marketing Services -- 10. Internationalizing Service Businesses -- 11. Supply Chains and Logistics … Services -- 12. Servitization and Manufacturing Companies -- 13. Measuring Company Performance and Customer Satisfaction -- 14 …