Part I: Defining the Internet of Value 1 -- Chapter 1. Defining the Internet of Value -- Part II: How DLT will evolve in … of Stake and Structural Alternatives. Part III: The Internet of Value and Financial Services 31 -- Chapter 4. The New … Internet of Value Financial Ecosystem 33 -- Chapter 5. From banks to DeFi: the evolution of the lending market 48 -- Chapter 6 …

tools to build personal relationships with customers. Taking you beyond omni-channel marketing, this book takes a deep dive …-personal marketing along the different channels and touchpoints within the customer journey. This book is for anyone who is interested in …

Grundlagen der Markenführung -- Strategische Markenführung und Markenkommunikation im Internet -- Spezifische … Instrumente der Markenführung im Internet. …Dieses Buch präsentiert die wesentlichen Aspekte der Markenführung im Internet. Wissenschaftler*innen stellen die …

is telecom different from the Internet? -- Spectrum Regulation: Case of V-Band -- Intellectual Property or Creative … Commons? -- Who governs the Internet? -- What are the nuances of Net Neutrality? -- Quality of Service: Why is it challenging … collected by the Internet and telecom firms? -- Regulation of Machine Intelligence: Is it a reality? …

social media, destination marketing, recommender systems and decision-making, virtual and augmented reality, technology in …

Digitale Märkte -- Güter in der Internet-Ökonomie -- Produktion von digitalen Gütern -- Konsum und Zahlungsbereitschaft … konnten. Ihr Erfolg basiert auf dem Ergreifen von Chancen, die die digitale Welt und das Internet bieten. Traditionelle … der Internet-Ökonomie Produktion von digitalen Gütern Konsum und Zahlungsbereitschaft Preis- und Erlösstrategien …

1. Digital shutdown -- 2. Internet and Politics -- 3. Internet and Nationalism -- 4. Social Media and Shutdown Activism … -- 5. Digital Politics and Internet -- 6. Internet and Territorial sovereignty -- 7. Social Media/Media governance -- 8 … dimensions of political economy and of social media in general. Internet shutdowns have been found to be more prevalent in …

Video Game Experiential Marketing in Tourism: Designing for Experiences -- Mixed reality for Generation Z in cultural …

-Centric Shoping Experience -- 4. Socially Responsible Online Marketing- 5. Algorithms – the New Leaders of the Advertising Market -- 6 … develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites … for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by …

, Cloud Computing, and Internet of Things -- 7. Social Media and Public Disinformation -- 8. Smart City -- 9. Digital … Internet as a global networking and communication system affects the performance of public services. This textbook introduces …