This book explores nonmarket strategy (NMS) in firms by invoking economic, political and philosophical perspectives. Featuring data from the USA, the UK, India, China, Mexico and other countries, the author links NMS to economic freedom, regional development, corruption and other national...

Chapter 1. Introduction -- Chapter 2. Economic Environment -- Chapter 3. Political and Legal Environment -- Chapter 4. Cultural and Socioeconomic Environment -- Chapter 5. Establishing a Business in Guatemala -- Chapter 6. Marketing in Guatemala -- Chapter 7. Conclusions and Future Trends.

1. Introduction -- 2. Business Environment -- 3. Historical Perspective on Doing Business in Chile and Peru -- 4. Cultural Issues Affecting Business Activity in Chile and Peru -- 5. The Political Climate -- 6. The Economic Climate -- 7. Establishing Business in Chile and Peru -- 8. The Marketing...