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The Marketing of World War II in the US, 1939-1946 : A Business History of the US Government and the Media and Entertainment Industries

Greco, Albert N. - 2020 - 1st ed. 2020.

From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous...

Persistent link: https://www.econbiz.de/10012399497

Citymanagement : Innenstadt-Belebung mit System - starke Zentren mit Erlebnisqualität gestalten

Manfrahs, Frank - 2020

Was Innenstädten den Todesstoß versetzt -- Es muss was passieren: Citymanagement als Antwort auf die Krise der Innenstädte und Ortszentren -- Vom austauschbaren Produkt zum einzigartigen Markenerlebnis: Profilbildung für Innenstädte und Ortszentren -- Ergebnisorientiert und strukturiert...

Persistent link: https://www.econbiz.de/10012402662

Public Branding and Marketing : A Global Viewpoint

Zavattaro, Staci M. (ed.) - 2021 - 1st ed. 2021.

’s Breakfast to a King’s Table: Branding and Marketing a Major Research University. …This edited volume discusses public branding and marketing from a global, comparative perspective. Place branding and … marketing practices are now prominent in cities, states, nations, regions, and organizations all over the world. While …

Persistent link: https://www.econbiz.de/10012596856

Internal City Branding : ein empirisch validiertes Modell zur internen, identitätsbasierten Markenführung von Städten

Rößler, Ayla - 2019

Wirtschaftswissenschaften mit den Schwerpunkten Marketing und Markenmanagement Fach- und Führungskräfte aus dem Stadtmarketing Die Autorin Dr …

Persistent link: https://www.econbiz.de/10012401776

Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World

Adeola, Ogechi (ed.); Hinson, Robert (ed.); … - 2022

1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2 …. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging … Economy -- 3. Integration of Augmented Reality (AR) and Virtual Reality (VR) as Marketing Communications Channels in the …

Persistent link: https://www.econbiz.de/10013203503

Sustainable Aviation : A Management Perspective

Walls, Judith Louise (ed.); Wittmer, Andreas (ed.) - 2022

1. Sustainable Aviation – An Introduction -- 2. Technology Assessment for Sustainable Aviation -- 3. Perceptions of Flight Shame and Consumer Segments in Switzerland -- 4. Intermezzo: Considerations on the interdependence of technology, consumer behaviour change and policy interventions to...

Persistent link: https://www.econbiz.de/10012879113

EU Bioeconomy Economics and Policies: Volume II

Dries, Liesbeth (ed.); Heijman, Willem (ed.); … - 2019 - 1st ed. 2019

1. The EU Food Sector -- 2. EU Food Law: A Very Short Introduction -- 3. EU Food Quality Policy: Geographical Indications -- 4. Public and Private Food Standards -- 5. Health and Nutrition: Policy, Consumer and Industry Perspectives -- 6. Future Developments in the EU Food Sector -- 7. A Public...

Persistent link: https://www.econbiz.de/10012399015