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1. The Broad and Narrow Definition of E-Commerce -- 2. Evaluative Framework for Digital Competitiveness -- 3. Website-Centric Shoping Experience -- 4. Socially Responsible Online Marketing- 5. Algorithms – the New Leaders of the Advertising Market -- 6. The Credibility of Online...
Persistent link: https://www.econbiz.de/10012814777
Grundlagen der Markenführung -- Strategische Markenführung und Markenkommunikation im Internet -- Spezifische … Instrumente der Markenführung im Internet. …Dieses Buch präsentiert die wesentlichen Aspekte der Markenführung im Internet. Wissenschaftler*innen stellen die …
Persistent link: https://www.econbiz.de/10013327921
is telecom different from the Internet? -- Spectrum Regulation: Case of V-Band -- Intellectual Property or Creative … Commons? -- Who governs the Internet? -- What are the nuances of Net Neutrality? -- Quality of Service: Why is it challenging … collected by the Internet and telecom firms? -- Regulation of Machine Intelligence: Is it a reality? …
Persistent link: https://www.econbiz.de/10012398891
Gathering the outcomes of the 27th annual international eTourism conference ENTER2020, this book presents new research, innovative systems and industry case studies on the application of Information and Communication Technologies (ICT) in travel and tourism. It shares the latest findings...
Persistent link: https://www.econbiz.de/10012399100
Digitale Märkte -- Güter in der Internet-Ökonomie -- Produktion von digitalen Gütern -- Konsum und Zahlungsbereitschaft … konnten. Ihr Erfolg basiert auf dem Ergreifen von Chancen, die die digitale Welt und das Internet bieten. Traditionelle … der Internet-Ökonomie Produktion von digitalen Gütern Konsum und Zahlungsbereitschaft Preis- und Erlösstrategien …
Persistent link: https://www.econbiz.de/10012402741
1. Digital shutdown -- 2. Internet and Politics -- 3. Internet and Nationalism -- 4. Social Media and Shutdown Activism … -- 5. Digital Politics and Internet -- 6. Internet and Territorial sovereignty -- 7. Social Media/Media governance -- 8 … dimensions of political economy and of social media in general. Internet shutdowns have been found to be more prevalent in …
Persistent link: https://www.econbiz.de/10012496310
Video Game Experiential Marketing in Tourism: Designing for Experiences -- Mixed reality for Generation Z in cultural heritage tourism -- Virtual Reality: A Simple Substitute or New Niche? -- Video Games as a Media for Tourism Experience -- Travel planning for families with a disabled child, and...
Persistent link: https://www.econbiz.de/10012814713
Part I: Defining the Internet of Value 1 -- Chapter 1. Defining the Internet of Value -- Part II: How DLT will evolve in … of Stake and Structural Alternatives. Part III: The Internet of Value and Financial Services 31 -- Chapter 4. The New … Internet of Value Financial Ecosystem 33 -- Chapter 5. From banks to DeFi: the evolution of the lending market 48 -- Chapter 6 …
Persistent link: https://www.econbiz.de/10012814743
, Cloud Computing, and Internet of Things -- 7. Social Media and Public Disinformation -- 8. Smart City -- 9. Digital … Internet as a global networking and communication system affects the performance of public services. This textbook introduces …
Persistent link: https://www.econbiz.de/10013392541
This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social...
Persistent link: https://www.econbiz.de/10013256202