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Competitive Branding Strategies : Managing Performance in Emerging Markets

Rajagopal - 2019 - 1st ed. 2019

Part I Understanding Market Competition -- 1. Managing Brands in Competitive Marketplaces -- 2. Branding Decisions -- 3. Brand Positioning and Value Creation -- Part II Managing Brands -- 4. Branding Strategy -- 5. Brand Portfolio Management -- 6. New Trends in Brand Management -- 7. Branding in...

Persistent link: https://www.econbiz.de/10012398835

Innovation, Technology, and Market Ecosystems : Managing Industrial Growth in Emerging Markets

Rajagopal (ed.); Behl, Ramesh (ed.) - 2020 - 1st ed. 2020

1. Convergence of Local Enterprises with Large Corporations -- 2. Validation and Modelling of Drivers and Barriers for Multivendor ATM -- 3. Leveraging Technology for Shared Services Transformation -- 4. Coal Sourcing Options for Captive Power Plants of Aluminum Smelters in India -- 5. Managing...

Persistent link: https://www.econbiz.de/10012398839

Entrepreneurship and regional development : analyzing growth models in emerging markets

Rajagopal (ed.); Behl, Ramesh (ed.) - 2021

1. Entrepreneurship, Education, and Economics: A Helix Effect on Business Growth -- 2. Significance of Microfinance in Entrepreneurship Development: A Study of South Rajasthan -- 3. Testing the Indirect Effects on Entrepreneurial Orientation and Enterprise Performance -- 4. Role of...

Persistent link: https://www.econbiz.de/10012399858

Crowd-Based Business Models : Using Collective Intelligence for Market Competitiveness

Rajagopal - 2021 - 1st ed. 2021.

literature. Rajagopal is Professor of Marketing at EGADE Business School of Tecnologico de Monterrey, Mexico City Campus and Life … Fellow of the Royal Society for Encouragement of Arts, Commerce, and Manufacture, London, United Kingdom. Dr. Rajagopal is …

Persistent link: https://www.econbiz.de/10012596810

Managing Disruptions in Business : Causes, Conflicts, and Control

Rajagopal (ed.); Behl, Ramesh (ed.) - 2022 - 1st ed. 2022.

Workstations -- Part V: The Horizon -- Chapter 21:Epilogue: Catalyzing or Curbing Disruption for Hybrid Growth - Rajagopal and …

Persistent link: https://www.econbiz.de/10012814744

Contemporary Marketing Strategy : Analyzing Consumer Behavior to Drive Managerial Decision Making

Rajagopal - 2019

“…Rajagopal is one of those rare breeds in academics in Marketing and Strategy area who has published regularly on …. Rajagopal’s work will prove to be valuable to all students and researchers in marketing area.” -Rajan Saxena, PhD, Vice … markets, synthesizing the extensive teaching and research experience of Dr Rajagopal, and sheds light into the effective use …

Persistent link: https://www.econbiz.de/10012396174

Agile Marketing Strategies : New Approaches to Engaging Consumer Behavior

Rajagopal - 2022

-creation and coevolution in business development processes. Rajagopal is Professor of Marketing at EGADE Business School of …

Persistent link: https://www.econbiz.de/10013287736

Business Governance and Society : Analyzing Shifts, Conflicts, and Challenges

Rajagopal (ed.); Behl, Ramesh (ed.) - 2019

This volume critically analyzes the convergence of technology, business practices, public policies, political ideologies, and societal values for improving business performance at the global-local paradigm. It also enriches knowledge on contemporary business strategies against conventional...

Persistent link: https://www.econbiz.de/10012395980