Tools to Tackle Overtourism -- Chapter 2. Can Technology-Tourism Interaction promote Responsible Practice preventing Over-tourism …. Social Media and Transformation of Consumer Behavior in Tourism -- Part 3. Overtourism: Marketing and Promotion -- Chapter 6 … and Environmental Issues -- Chapter 7. Residents' Perception of Overtourism, Tourism Impacts and Economic Dependence in …

The study proposes and empirically validates an integrated model of leisure visitors’ destination brand associations … that can guide destination marketing and branding activities for both, the brand identity and the consumer-based brand …’ destination brand associations. Results also demonstrate that the structural model possesses excellent levels of predictive power …

Introduction -- Development of the macro environment of the (luxury) tourism market -- Analysis of the luxury … phenomenon -- Behavioral explanations of luxury consumption -- Marketing management of luxury providers -- Luxury and the tourism … offer -- Luxury relevance of selected megatrends in tourism -- Analysis, design and future perspectives of luxury features …

: Technologies -- Chapter 12. How to Design a Smart Tourism Destination: The Case of Granada (Luis-Alberto Casado-Aranda, Juan … Sánchez-Fernández and Ana-Belén Bastidas-Manzano) -- Chapter 13. Marketing Suburban Tourism Destinations on Social Media: The … Hotels: Neuroimaging or Self-reports when Evaluating Tourism Advertising and Websites? (Luis-Alberto Casado-Aranda, Juan …

roads of Northern Greece” -- 8. Building a wine tourism destination through coopetition: the business model of Ultimate … Crete -- 30. Wine tourism in an emerging destination: the Côte Chalonnaise, Burgundy -- 31. Importance of Tasting Room … Development: Of Mimesis and Business Models -- 33. Positioning the Current Development of China’s Wine Tourism Destinations: A …

Management und Governance von Regionen und Destinationen -- Produkt- und Innovationsentwicklung im Tourismus … liegt der Schwerpunkt der Beiträge auf Fragestellungen der Destinationsforschung, ausgehend vom Destinationsmanagement über … Destination Governance bis hin zu Destination Leadership und Destination Design. Alle Beitragsautoren haben am Forschungszentrum …

Resort als Ferienwelt: Authentizität und Konsum in Behavior Settings -- Kundenerlebnis im Tourismus -- Reiz als Anfang …, Personas werden vorgestellt und beschrieben, sowie Archetypen des Verhältnisses von Resort und Destination definiert. Der … Inhalt Resort als Ferienwelt: Authentizität und Konsum in Behavior Settings Kundenerlebnis im Tourismus Reiz als Anfang eines …

Introduction: Gen Z Marketing and Management in Tourism and Hospitality -- 1. Digital Natives Leading the World …: Paragons and Values of Generation Z -- 2. Generation Z and Managing Multiple Generational Cohorts Simultaneously in Tourism and … Hospitality -- 3. Generation Z and Tourism Entrepreneurship: Generation Z’s career path in the Tourism Industry -- 4. Generation Z …

Technologies in e-Tourism -- Methods -- Individual & Groups -- Organization & Enterprise -- Network & Market -- Policy … information and communication technologies (ICTs) within the travel and tourism industry and of e-tourism as a field of scientific … further study of the role of ICTs in travel and tourism. The handbook will meet the needs of researchers and students in …

on Sustainable Tourism Strategies and Social Media -- 20. Beatriz Barreal on the Sustainable Destination Strategy of … Champions Carbon Management and Sustainable Travel -- 31. David Simmons on the Consumption Paradox in Tourism and Destination … Destination Sustainability Measuring and Challenges -- 46. Greg Bakunzi on Conservation Through Responsible Tourism in Rwanda …