Introduction -- Current State of Research -- Evaluation and Selection of Existing Cultural Taxonomies -- Introduction to the Synthesis of the Universal Dimensions of Culture (UDCs) -- The Environment - One Connecting Concept? -- Time – One Connecting Concept? -- Human Behavior - One Connecting...

Section 1: Fandom and Youth -- Chapter 1 Looking at Fan Identity: The Bangladeshi K-pop Fan -- Chapter 2 Korean Dramas in India - Viewership, Aspirations and Consumerism: A Reception Study among Indian Youngsters -- Chapter 3 Youth and popular culture: Korean Wave in India’s North East --...

Chapter 1: Introduction: The Past, at Present and for Tomorrow -- Chapter 2: Cultural Challenges and Promises of Global Business -- Chapter 3: Practices, Norms, and Diversity in Multinational Corporations -- Chapter 4: Challenges and Issues of Global Business -- Chapter 5: Implementing...

Diese Dissertation befasst sich mit dem Thema einer Expansion nach Afrika und beleuchtet alle polydimensionalen Transaktionen, die hinsichtlich der Auswahl möglicher afrikanischer Potenzialmärkte, adäquater Expansionsstrategien und lokalem Verhandlungsmanagement notwendig sind. Die...

In mehr als 150 Stichwörtern werden kurz und anschaulich die zentralen Begriffe erklärt, die dem deutschen Leser und Geschäftsreisenden den iranischen (Gottes-)Staat und die persische Kultur vermitteln. Das Lexikon beschreibt die Grundlagen des Islams schiitischer Prägung, die auf der...

Theoretical Background on Mass Customization Research -- Fundamentals of Culture Research -- Cultural Influence on Consumer Behavior Under Mass Customization -- Cultural‐bound Interest in Mass Customization – survey -- Cultural‐Bound Actions in Mass Customization – experiment. .

1 The culture and institutions of Japan -- 2 Mental models and the cost of institutions -- 3 The process of long-term growth before the Meiji Restoration -- 4 Religious changes in Kamakura-era Japan -- 5 Institutions and trust level during the Muromachi era -- 6 Cultural foundations of Tokugawa...

Chapter 1: Introduction: Why Intercultural Proficiency Matters -- Chapter 2: Understanding Cultural Differences -- Chapter 3: Communicating Across Cultures -- Chapter 4: Dealing with Acculturative Stress and Cultural Adjustment -- Chapter 5: Navigating Cultural Diversity with Intercultural...

1. Introduction: A Multi-Level Cultural Contexts Framework -- 2. Marketing in “Distant” Countries -- 3. A Review of Culture-Bound Approaches to International Marketing and Emerging Paradoxes -- 4. The Cultural Adaptation of the Marketing Mix -- 5. Managing the “4Ps” in Culturally-Distant...

Multinational companies transfer managerial practices such as quality management globally. Studies from different perspectives have examined cultural, institutional, and organizational challenges in practice transfer, however, little is known about the micro-processes of intercultural transfer,...