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Media Management : Strategy, Business Models and Case Studies

Wirtz, Bernd W. - 2020 - 2nd ed. 2020.

Foundations of media management -- Characteristics of media management -- Value-creation systems of media enterprises -- Functions of media management -- Business models and value creation in the newspaper and magazine market 126 -- Business models and value creation in the book market --...

Persistent link: https://www.econbiz.de/10012399749

Change-Strategien für die Medienbranche : digitale Transformation und Investments als Zukunftsperspektive - Strategien, Konzepte und Umsetzung

Breyer-Mayländer, Thomas (ed.); Horneber, Christian (ed.) - 2022

Dieses Buch gibt einen fundierten Überblick über Change- und Corporate-Venture-Capital-Strategien im Mediensektor …, Medieninvestoren aus Sicht der Start-up-Industrie Die Herausgeber Prof. Dr. Thomas Breyer-Mayländer ist Professor für Medienmanagement …. Christian Horneber ist Professor für Medienmanagement an der Jade Hochschule Wilhelmshaven/Oldenburg/Elsfleth. Davor hat er als …

Persistent link: https://www.econbiz.de/10013040821

Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility

Karmasin, Matthias (ed.); Diehl, Sandra (ed.); … - 2022

1. Introduction -- 2. Cross Border Media Management in a Digital Environment: Challenges and Lessons Learned from Change -- 3. Strange bedfellows? Business Modelling, Convergence and Change Management -- 4. The effects of big data on media management -- 5. Controlling and Change Management -- 6....

Persistent link: https://www.econbiz.de/10012821382

Victorian Literary Businesses : The Management and Practices of the British Publishing Industry

Joseph, Marrisa - 2019 - 1st ed. 2019

Chapter 1: Introduction -- Chapter 2: Institutional Routines and the Victorian Publishing Industry -- Chapter 3: Authorship: Legitimation of a Literary Profession -- Chapter 4: Literary Agents: Middlemen of the Industry -- Chapter 5: Publishing Power Houses -- Chapter 6: The Macmillans: A...

Persistent link: https://www.econbiz.de/10012398909

Creative Context : Creativity and Innovation in the Media and Cultural Industries

Otmazgin, Nissim (ed.); Ben-Ari, Eyal (ed.) - 2020 - 1st ed. 2020.

Preface -- Chapter 1 Creativity and Innovation in the Media and Cultural Industries: Setting an Agenda for Social and Human Sciences -- Chapter 2 Creative Activity under Attention Scarcity -- Chapter 3. "Outsourcing Taste: Are Algorithms Doing all the Work? -- Chapter 4 Embodied Social...

Persistent link: https://www.econbiz.de/10012399398

Digital peripheries : the online circulation of audiovisual content from the small market perspective

Szczepanik, Petr (ed.); Zahrádka, Pavel (ed.); … - 2020

This is an open access book. Media industry research and EU policymaking are predominantly tailored to large (and, in the latter case, Western) European markets. This open access book addresses the specific qualities of smaller media markets, highlighting their vulnerability to global digital...

Persistent link: https://www.econbiz.de/10012399429

The Marketing of World War II in the US, 1939-1946 : A Business History of the US Government and the Media and Entertainment Industries

Greco, Albert N. - 2020 - 1st ed. 2020.

From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous...

Persistent link: https://www.econbiz.de/10012399497

Die Ära der Datafizierung : Medieninnovation als Wandel der Medientypologien

Krüger, Kira - 2021

In einem Zeitalter der algorithmischen Entscheidungen, in dem präzise Prognosen und persönliche Empfehlungen mittels datengetriebener Geräte berechnet werden, vollzieht sich der menschliche Alltag längst nicht mehr nur mediatisiert, dematerialisiert oder digital transformiert, sondern...

Persistent link: https://www.econbiz.de/10012596827

Die digitale Transformation der Medien : Leitmedien im Wandel

Alm, Niko (ed.); Murschetz, Paul (ed.); Weder, Franzisca (ed.) - 2022

Einleitung und Problemstellung -- Leitfragen und Ziele -- Medienwandel und Medienzukunft -- Medienförderung -- ORF-Reform -- Medien und Staat -- Journalismus und Management -- Medieninnovation und Neue Designs -- Alles anders, alles neu.

Persistent link: https://www.econbiz.de/10013275871

Broadcasting in Japan : Challenges and Opportunities

Mitomo, Hitoshi (ed.); Kimura, Mikio (ed.) - 2022

The Concept of “Communications” and “Broadcasting” in the Era of Digital Convergence -- Japan’s Broadcasting System from the Perspective of its Demographics in 2040 -- An Outlook on Broadcasting in 2036 - The state of broadcasting in the UK and Japanese broadcasting policy -- An...

Persistent link: https://www.econbiz.de/10013449009