1. The Global Sports Sector in Context -- 2. Sport and Its Role and Contribution to Society and Economic Development … -- 3. Sports Governance -- 4. Understanding Fans and Their Consumption of Sport -- 5. Sports Distribution and Media Rights … -- 6. Formulating and Implementing Sports Marketing Strategy -- 7. Ticketing Strategies in the Sports Sector -- 8. The …

neue Impulse verliehen, ebenso wie sich der Sport selbst in allen seinen unterschiedlichen Ausprägungen und Strukturen … Professor der Betriebswirtschaftslehre, insbesondere Marketing und Unternehmensführung, an der Wirtschaftswissenschaftlichen … & Präsident des Verwaltungsrats von Prof. Bruhn & Partner AG (Basel). Dr. Peter Rohlmann ist Inhaber von PR MARKETING, einer …

1 Einleitung -- 2 Theorie -- 3 Forschungsdesign -- 4 Themenlandkarte zum Sportsponsoring-Management -- 5 Typologie zur …Dominik Schwizer untersucht Aktivierungsstrategien namhafter Sponsoren im Sport und entwickelt konzeptionelle Ansätze … Themenlandkarte mit aggregierten Herausforderungen im Sportsponsoring-Management, eine Typologie zur Aktivierung im Sportsponsoring …

1. What is Organizational Behavior -- 2. Unique Characteristics of Sport Organizations -- 3. Diversity in Sport …. Communication Channels in Organizations -- 16. Organizational Culture -- 17. Labor in Sport- 18. Organizational Change. …This textbook presents a comprehensive analysis of organizational behavior in sport organizations from a practitioner …

to emerging issues in sport entrepreneurship and management. The book focuses on the role of entrepreneurship in the …An Introduction to Sport Entrepreneurship -- The Sport Industry and Entrepreneurship -- Game Changes in Sport: The Role … of Innovation and Creativity -- Athlete Entrepreneurs -- Perspectives of Sport Entrepreneurship -- Sport Business and …

Vorwörter -- Teil I Sport im Zeitalter der Globalisierung – Chancen und Herausforderungen -- Teil II Sport im Spiegel … Generation Y im Fußball -- Teil VIII Sport und Sponsoring – zur Bedeutung strategischer Partnerschaften -- Teil IX CSR als … Führungs-, Management- und Kommunikationsaufgabe -- Teil X CSR im Handel und sein Einfluss auf eine nachhaltige …

innovation trends in various marketing- and management-related fields. Authors critically investigate, amongst others, the …

Marketing -- Tourism -- Management -- Accounting and Finance. … areas of business and management from different geographic regions, the book focuses on current topics such as consumer … engagement, consumer loyalty, travel blogging, and AirBnB's marketing communication strategy, as well as healthcare project …

-economic efficiency, and workplace bullying. It also includes related studies that analyze management and marketing aspects such as … management function control in Slovak companies -- Selecting an effective leader- a competency based grey relational analysis … engineering and metalworking companies -- A collaboration climate and effectiveness of knowledge management -- Supply chain …

highlights the latest research on human resources, management and marketing, among other topics. It also includes related studies … that address management and marketing aspects such as telecommuting versus the traditional work environment, the effect of … Personal Traits Affect Employer Attractiveness -- Part 2: Management -- Telecommuting Versus Traditional Work Environment …