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Markenartikel und Handelsmarken in der Konsumgüterindustrie : das Spannungsverhältnis von Marken und Handelsmarken im deutschen Lebensmittelhandel

Unkel, Michael - 2020

Michael Unkel präsentiert ein umfassendes Bild und Analyse von Markenartikeln sowie des wachsenden Anteils von Handelsmarken in der Konsumgüterbranche in Deutschland. Er liefert neben der Betrachtung und Auswertung relevanter Studien eine umfassende empirische Forschung in Form von...

Persistent link: https://www.econbiz.de/10012403114

Digitales Markenmanagement

Halbauer, Ingo - 2020

Einfluss sequenzieller Produktpräsentation auf die Effektivität von Marken im Voice-Shopping -- Wie Voice-Händler Kundenstimmung erkennen und diese Information nutzen können -- Handelsmarken und Herstellermarken im Online- und Mobile-Shopping.

Persistent link: https://www.econbiz.de/10012403296

Einfluss von Retailer Brands auf das Image von Private Label Brands : eine experimentelle Analyse im Online-Fashionhandel

Abraham, Eike Jonas - 2020

Die Markierung von Private Label Fashion Brands als Untersuchungsgegenstand -- Theoretische Grundlagen und Herleitung des Untersuchungsmodells -- Empirische Analyse der vertikalen Dimension von Private Label Fashion Brands -- Schlussbetrachtung und Ausblick -- .

Persistent link: https://www.econbiz.de/10012422848

Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018

Martínez-López, Francisco J. (ed.); … - International Conference on Research on National Brand … - 2018

The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers....

Persistent link: https://www.econbiz.de/10013192306

The Pilgrim's Guide to the Workplace

Chevez, Agustin - 2022

mechanisms to deliver innovation and create improved working environments. On his way to Sydney Agustin relied on maps and people …

Persistent link: https://www.econbiz.de/10013361779

Post-Heroic Leadership : Context, Process and Outcomes

Škerlavaj, Miha - 2022

and Innovation: From Idea to Excel -- Chapter 9: Post-Heroic Leadership, Resilience, and Well Being -- Chapter 10: Post … of post-heroic leadership, including resilience and innovation. Featuring mini-case studies from leaders in healthcare … development, culture, human resource management, creativity, and innovation management. …

Persistent link: https://www.econbiz.de/10012814717

Business Practice in Socialist Hungary, Volume 1 : Creating the Theft Economy, 1945–1957

Scranton, Philip - 2022

reported by actors and direct observers, ranging from innovation and improvisation to obstruction, failure, and fraud. Further …

Persistent link: https://www.econbiz.de/10012814790

Innovation in ASEAN : Change and Development

Ratten, Vanessa (ed.) - 2022

1. Innovation in ASEAN countries -- 2. The Transformation of Embedded Means into Resources During Community …-Based Venture Creation -- 3. Entrepreneurial Innovation Strategy in the Midst of Pandemic: A Case of Bersih Solution -- 4. Evolution … innovation: Future research ideas. …

Persistent link: https://www.econbiz.de/10013176815

ERP Adoption in Organizations : The Factors in Technology Acceptance Among Employees

Shibly, Hamidur Rahaman; Abdullah, A. B. M.; Murad, Md. … - 2022

of enterprise-level technological innovation, allowing organizations to create a work environment conducive to individual …

Persistent link: https://www.econbiz.de/10013368523

The Palgrave Handbook of Service Management

Edvardsson, Bo (ed.); Tronvoll, Bård (ed.) - 2022

study -- Chapter 12: How contemporary scholarship addresses service management practices -- Chapter 13: Contract Innovation …: Transformative Service Research: Where We Are and Moving Forward at the Collective Level -- Part 4: Service Design and Innovation …: Service Design - Innovation for Complex Systems -- Chapter 26: The multiple identities of service design in organizations and …

Persistent link: https://www.econbiz.de/10013203497