1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2 …. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging … Economy -- 3. Integration of Augmented Reality (AR) and Virtual Reality (VR) as Marketing Communications Channels in the …

This book analyses the important role of agribusiness and rural enterprises in economic growth and development. China …’s inclusive development of agribusiness and rural enterprises has played a pivotal role in economic growth, sustainable …’s inclusive development of agribusiness and rural enterprises. Incentive property rights of farming lands have impacted the …

Chapter One: Background -- Chapter Two: Agri-Food Systems And Agribusiness Concepts -- Chapter Three: Farming As A … Business -- Chapter Four: Introduction To Supply And Value Chains -- Chapter Five: Agro-Industries As Anchors Of Agribusiness … -- Chapter Six: Sustaining Agribusiness For Inclusive Development -- Chapter Seven: Financing Agri-Food Systems And …

1. Introduction to sustainable agriculture and agribusiness in Iran -- 2. Agricultural Risk Management Through Weather … the Relationship between Marketing Mix and Customer Satisfaction: Evidence from Iranian Dairy Companies -- 10. Testing for …This book presents a collection of ten empirical studies on Iran’s sustainable agriculture and agribusiness, grouped …

, inclusive and sustainable agribusiness sector for Africa’s food security and structural transformation. From the impact of …

, emergence of climate-resilient agriculture in Agrotech for the risk management in agribusiness, third, emergence of regenerative … Agrotech and ensuring the responsibility of agribusiness and fifth, development of autonomous agricultural production based on … of Agrotech for agribusiness and state authorities managing the agricultural economy. Special chapter of the book deals …