Bilder von Destinationen entstehen in den Köpfen von Reiseinteressierten meist schon, bevor ein Reiseziel ausgewählt oder besucht wird. Abhängig vom Wissensstand können diese Vorstellungen sehr konkret und detailliert oder auch diffus und vage ausfallen. Die Bedeutung von Destinationsimages...

Introduction -- Part One: Technology Application in the Asian Tourism Industry: Concepts and Applications -- Part Two: Technology Application in the Asian Tourism Industry: Marketing Contexts -- Part Three: Technology Application in the Asian Tourism Industry: The Purposes of Social Media --...

1. Introduction: Wine destination management and marketing: critical success factors -- 2. Understanding the wine tourist markets’ motivations, travel constraints, and perceptions of destination attributes: a case study of winery visitors in Sardinia, Italy -- 3. Wine tourist’s perception of...

This handbook provides an authoritative and truly comprehensive overview both of the diverse applications of information and communication technologies (ICTs) within the travel and tourism industry and of e-tourism as a field of scientific inquiry that has grown and matured beyond recognition....

1. Introduction to Sustainability Leadership in Tourism -- Part I: Sustainable Tourism Essentials -- 2. Understanding Sustainable Tourism -- 3. Keys to Sustainable Tourism Success -- 4. Sustainable Tourism: Future Trends and Priorities -- Part II: Interviews with Sustainability Leaders and...

Cultural Overtourism is a comparatively new term, and refers to historical sites, museums and places that are extremely crowded by tourists; hence, a type of tourism that has negative effects on both the cultural sites and the people who live there. This problem has sparked more and more...

Introduction -- Part 1. Introduction -- Chapter 1. Theorising New Technologies as Potential Incremental Management Tools to Tackle Overtourism -- Chapter 2. Can Technology-Tourism Interaction promote Responsible Practice preventing Over-tourism! -- Part 2. Overtourism: Social Media Images --...

The study proposes and empirically validates an integrated model of leisure visitors’ destination brand associations that can guide destination marketing and branding activities for both, the brand identity and the consumer-based brand equity (CBBE) perspective. A ten-phase empirical research...